This is an example of how to use an integrate marketing communication, so a band that willing to show their talent and broadcast themselves in the Web-Site and so for aspirant popular music band to succeed with the help of the new social networking platforms.
This is an example of how effective and low cost viral marketing campaigns and the use of internet technology are important elements to be concidered by unknown bands that want to become famous.
An American rock band whose video for the single "Here It Goes Again" featured the band members performing an elaborate dance on treadmills. The video was taken in one shot. It has been viewed a total of 16 million times on YouTube, although other uploads of the same video push the tally closer to more than 20 million views. This internet success led them to be featured on the Colbert Report and the video won the 2006 Grammy for best Short-Form Music Video.
Real Music has decided to promote this band because it is a perfect example of how unsigned bands are currently applying Integrated Marketing Communications techniques to achieve success.
Ok Go Official WebSite: http://www.okgo.net/news.aspx
submitted on Thu, 06/21/2007 - 08:25 in Real Music Niche by imcsergio 
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A very funny example of internet phenomena
This is an example of how to use an integrate marketing communication, so a band that willing to show their talent and broadcast themselves in the Web-Site and so for aspirant popular music band to succeed with the help of the new social networking platforms.
Viral Marketing
This is an example of how effective and low cost viral marketing campaigns and the use of internet technology are important elements to be concidered by unknown bands that want to become famous.
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An American rock band whose video for the single "Here It Goes Again" featured the band members performing an elaborate dance on treadmills. The video was taken in one shot. It has been viewed a total of 16 million times on YouTube, although other uploads of the same video push the tally closer to more than 20 million views. This internet success led them to be featured on the Colbert Report and the video won the 2006 Grammy for best Short-Form Music Video.
Real Music has decided to promote this band because it is a perfect example of how unsigned bands are currently applying Integrated Marketing Communications techniques to achieve success.
Ok Go Official WebSite: http://www.okgo.net/news.aspx